1.15 The Evolution of Brand Safety, with Neal Thurman of the Brand Safety Institute

Neal Thurman, a co-founder of the Brand Safety Institute,
recently joined Tiffany Xingyu Wang for a Brand Safety Exchange
podcast episode where he discussed the state and future of brand
safety as it enters its “awkward teenage” years and continues a
path to maturity. That growth, which has included increasing
collaboration among platforms in creating common approaches to
understand and tackle online toxicity, has allowed marketers to
take more successful and nuanced approaches in managing digital
brands.