Founders Kent Allen and Jim Okamura talk the art of brand building and science of digital cross border E-Commerce into China

Welcome to Global E-Commerce Tech Talks, I’m your host Michael
LeBlanc, and this podcast is brought to you in conjunction with
the Global E-Commerce Leaders Forum.


In this episode, part two of my interview with Global E-Commerce
Leaders Forum founders Kent Allen and Jim Okamura   We talk
about the brand building challenges and opportunities going into
China, the reality of the multiple platform future that can
accelerate brand awareness and adoption, and a broadening of
tastes that is framing new purchasing decisions for new brands.


Next Jim and Kent look at the trends that existed prior to the
COVID-19 crisis and that have been accelerated with recent
events, confirm that the art of brand building is as important as
the science of digital commerce, and lastly we talk about the
truism that the smart money follows the consumer - and the China
consumers like to shop cross-border.


So lets jump right in now to my conversation with Kent and Jim:


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That’s a wrap on this edition of Global E-Commerce Tech
Talks.  If you liked this podcast you can subscribe on Apple
iTunes or your favourite podcast platform, please rate and
review, and be sure and recommend to a friend or colleague in the
retail and cross-borders commerce industry.


I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and
Company Inc. and you can learn more about me on www.meleblanc.co,
and you can learn more about the Global E-Commerce Leaders Form
online at https://www.globalecommerceleadersforum.com/


Until next time, have a safe week!


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