Global Expansion, the Critical Role of Product Innovation & the Role of Failure with Jenna Flateman Posner, Chief Digital Officer, Solo Brands

In this episode, we meet the force of nature, Jenna Flateman
Posner, just two months into her new gig with innovative home
products brand, wholesaler and direct-to-consumer retailer Solo
Brands. We cover a lot of ground in this interview, not unlike
what Jenna did as a University athlete and member of the USA
Women’s Sevens rugby team.


Hear more about how Solo Brands has dedicated country sites,
distribution in Canada and Europe, and the best days. Learn how
Jenna prioritized technology investment with a mind to global
reach and presence. 


Thanks to Stream Commerce for their support in making this
episode happen.


Learn more about GELF L.A. 2024



About Jenna


As the Chief Digital Officer at Solo Brands, I lead the strategy
and execution of digital initiatives across our portfolio of
direct-to-consumer brands. With over 15 years of experience in
the retail and technology sectors, I have a track record of
driving growth, innovation, and customer loyalty through digital
channels and platforms.


My core competencies include tech strategy, innovation, customer
relationship management, online marketing, and strategic
partnerships. I leverage my entrepreneurial mindset and industry
expertise to identify and capitalize on emerging opportunities,
optimize operational efficiency, and foster cross-functional
collaboration. My mission is to deliver exceptional digital
experiences that enhance the value proposition and competitive
advantage of Solo Brands and its partners.


 


About Michael


Michael LeBlanc  is the Founder &
President of M.E. LeBlanc & Company Inc and a Senior Advisor
to Retail Council of Canada as part of his advisory and
consulting practice.   He brings 25+ years of
brand/retail/marketing & eCommerce leadership experience, and
has been on the front lines of retail industry change for his
entire career.  Michael is the producer and host of a
network of leading podcasts including Canada’s top retail
industry podcast,       The
Voice of Retail, plus  Global eCommerce Leaders
podcast, and The Food Professor  with Dr. Sylvain
Charlebois.    You can learn more about
Michael   here  or on    
LinkedIn. 


Be sure and check out Michael's latest venture for fun and
influencer riches - Last Request Barbecue,  his YouTube BBQ
cooking channel!


Presented by StreamCommerce, a full-service consultancy that
ideates, strategizes, and executes growth marketing solutions for
their clients. They partner with people and brands they believe
in, to create websites that are deeply committed to the user
experience and that drive omnichannel digital transformation.
StreamCommerce increases your bottom line sustainably by
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 Their team of industry experts allows them to make informed
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