State of the Art Integration of Live Shopping with Julian Guevara, SVP DTC, What Goes Around Comes Around, and Sophie Abrahamsson, President of Americas at Bambuser

In this episode, I welcome back to the podcast 
Sophie Abrahamsson, President of
Americas @ Bambuser.  With
Sophie is Julian Guevara,
Senior Vice President of Direct to Consumer with
What Goes Around Comes Around.  


I had the opportunity to visit Julian's store in SoHo recently
and was super impressed by the business, their live-streaming
studio and the team behind this innovative retailer.  


One quick note: I had a mic gremlin early in the interview with
Shopie's mic, but I resolved it quickly for the majority of our
time together. Let's listen in now!


Thanks to Stream Commerce for their support in making this
episode happen. 


About Sophie


Education: Bachelors Degree in Media & Communications from
Università degli Studi di Firenze.


Experience:  +10yr of international experience from
e-commerce and marketing within retail. Marketing manager for
LUISAVIAROMA, Head of Digital for & Other Stories and various
business development positions at H&M group.


 


About Kent


I help innovative digital companies tell their story and build
relationships with prospective and established clients and
partners. I've spent the last twenty years providing market
analysis, research & thought leadership, market development
and consulting services within the ecommerce technology and
digital marketing community.

Current focus: Globalization via cross-border ecommerce,
marketplaces and international retail expansion. Co-founded the
Global eCommerce Leaders Forum to foster community among and
provide education to digital professionals with international
growth objectives.

My 20+ years of experience in the digital commerce and marketing
industry and strong personal connections have provided me with
opportunities to stay ahead of the curve and explore "what's
next" for my clients and our audiences.

My research, content marketing & thought leadership skills
coupled with my strong client interface skills allow me to define
& execute next-generation marketing and commerce strategies
& improve business performance. 

Specialties/Skills: Market Research, Communications, Strategy,
Planning, Best Practices, Trend, Data and Competitive Analysis,
Public Speaking, Writing and Expression


About Jim


Jim Okamura is Partner with McMillan Doolittle - The Retail
Experts. Jim has more than 25 years of consulting experience
focused on the retail industry, including 20+ years in digital
transformation strategies for retailers, brands and
retail-related companies. 

Specializations include cross-border & global ecommerce and
organization design for digital transformations. Through our
global alliance, Ebeltoft Group, we have deep retail expertise in
more than 20 countries.

Clients include Wahl Clipper, Gap, adidas, Hunter Fan, Bassett
Furniture, Giant Eagle, Federated Coop, Harley-Davidson,
Baccarat, DSW, Tractor Supply Co., MasterCard, Verizon Wireless,
Neiman Marcus, Navy Exchange, Lands’ End, Microsoft, The Body
Shop International, L Brands, Timberland, Media Markt, Lowe’s
Companies, Pep Boys, Crate and Barrel, Loyalty One, VISA, and
Cadillac Fairview.

Jim is a Co-founder of the Global E-Commerce Leaders Forum, a
community and conference series focused on global and
cross-border ecommerce. Digital Retail Globalization, such as
riding China's ecommerce growth wave, is important for brands,
retailers and distribution partners of all sizes.


Michael LeBlanc  is the Founder &
President of M.E. LeBlanc & Company Inc and a Senior Advisor
to Retail Council of Canada as part of his advisory and
consulting practice.   He brings 25+ years of
brand/retail/marketing & eCommerce leadership experience, and
has been on the front lines of retail industry change for his
entire career.  Michael is the producer and host of a
network of leading podcasts including Canada’s top retail
industry podcast,       The
Voice of Retail, plus  Global eCommerce Leaders
podcast, and The Food Professor  with Dr. Sylvain
Charlebois.    You can learn more about
Michael   here  or on    
LinkedIn. 


Be sure and check out Michael's latest venture for fun and
influencer riches - Last Request Barbecue,  his YouTube BBQ
cooking channel!


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