Nathan Isaacson, GM Digital at New Balance talks digital commerce leadership, the platform world and cracking the code with Amazon

Welcome to Global E-Commerce Tech Talks, I’m your host Michael
LeBlanc, and this podcast is brought to you in conjunction with
the Global E-Commerce Leaders Forum.


The global pandemic has super-charged the growth of E-commerce in
markets around the world – and accelerated digital commerce
trends for retail brands selling direct-to-consumer (DTC).


As different countries respond to the global pandemic with
different timelines, retail stores will reclaim a small share of
sales that has shifted online. But the shift to digital has legs;
a Kantar/Detail Online study found that six out of ten consumers
say that they will continue to buy as much online as they are now
buying after the pandemic has passed.


Global E-Commerce leaders are leveraging lessons learned
internationally to fuel this domestic growth of retail sales in
both established and emerging digital channels.  In this
episode, we talk with Nathan Isaacson, GM Digital at New Balance
and talk about his digital commerce leadership in today’s dynamic
market environment, the platform world, how New Balance cracked
the code with Amazon, and forming  & fostering a culture
of leadership and innovation.


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That’s a wrap on this edition of Global E-Commerce Tech
Talks.  If you liked this podcast you can subscribe on Apple
iTunes or your favourite podcast platform, please rate and
review, and be sure and recommend to a friend or colleague in the
retail and cross-borders commerce industry.



I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and
Company Inc. and you can learn more about me on www.meleblanc.co,
and you can learn more about the Global E-Commerce Leaders Form
online at https://www.globalecommerceleadersforum.com/



Until next time, have a safe week!


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