Jeff Lord, VP of Global Direct and Digital Commerce at Burton Snowboards talks global retail trends, operating in a pandemic and the power of lessons learned

Welcome to Global E-Commerce Tech Talks, I’m your host Michael
LeBlanc, and this podcast is brought to you in conjunction with
the Global E-Commerce Leaders Forum.


In this episode my co-host Kent Allen and I connect with Jeff
Lord, Vice President of Global Direct and Digital Commerce at
Burton Snowboards.  Both an eCommerce and cross-border
veteran, comfortable operating from Burton’s hometown in Vermont
or on the mountain in Japan or in one of the brand’s flagship
stores in Toronto, Jeff shares insights on omni-channel and cross
border optimization, China as the tip of the spear in consumer
eCommerce, retailing in an uncertain COVID-19 era, and the power
of lesson learned that will take this 40+ year old business to
all new heights.


Let’s listen in now to Jeff from Burton


******************


That’s a wrap on this edition of Global E-Commerce Tech Talks,
special thanks to Jeff for being our guest on this episode, if
you liked this podcast you can subscribe on Apple iTunes, Spotify
or your favourite podcast platform, please rate and review, and
be sure and recommend to a friend or colleague in the retail and
cross-borders commerce industry.


I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and
Company Inc. and you can learn more about me on www.meleblanc.co,
and you can learn more about the Global E-Commerce Leaders Form
online at https://www.globalecommerceleadersforum.com/


Until next time, have a safe week!


Presented by StreamCommerce, a full-service consultancy that
ideates, strategizes, and executes growth marketing solutions for
their clients. They partner with people and brands they believe
in, to create websites that are deeply committed to the user
experience and that drive omnichannel digital transformation.
StreamCommerce increases your bottom line sustainably by
delivering a customer experience that's true to your brand.
 Their team of industry experts allows them to make informed
and strategic decisions quickly. As the world changes, we listen,
and they deliver world-class e-commerce websites on Shopify
Plus.