A Data-based Model to Drive International DTC Growth Strategies and Profitability

We welcome the GELF community back to the Global Stage as the
GELF NYC ’21/CommerceNext In Real
Life conference heads into Day 2. Our morning keynote
tackles how multi-portfolio brands are investing in global DTC
strategies in maturing and fast-growing international markets.


Marquee Brands has successfully extended its ‘digital first’
approach to global markets, launching advanced localized
webstores across three of the group’s key brands: BCBG,
Motherhood and A Pea in the Pod. Marquee Brands’ President –
Digital Ventures, Jonathan Greller and Global-e’s CEO North
America, Matthew Merrilees, will discuss how customized
strategies based on advanced big-data analysis and dynamic
local-market pricing capabilities have allowed the brands to
capitalize on increasing global demand to grow international
online sales, while maintaining profit margins in line with their
domestic performance.


Jonathan and Matthew join Michael and Kent to tell us about
themselves, answer our Two Starts, One Stop question, and give us
a preview of what they will be sharing on the stage in NYC.


We look forward to getting the GELF community back together in
real life after the long layoff since GELF LA 2020, which was our
biggest and best West Coast gathering ever! GELF NYC 2021 will
bring together leaders from retailers and brands selling
direct-to-consumer. Top global consumer brands will join digital
natives from the fashion and apparel world, health and beauty,
consumer electronics and other leading retail verticals for two
days of education, sharing and networking.


Digital commerce innovators, cross-border ecommerce experts and
global ecommerce thought leaders will debate how the boom in
ecommerce translates into international expansion as the retail
world comes back online. Retailers and brands selling
direct-to-consumer can register/apply for complimentary passes at
https://commercenext.com/gelf/


 


If you liked this podcast you can follow us on Apple iTunes,
Spotify,    Amazon music podcast channel or your
favourite podcast platform, please rate and review with a five
star rating and be sure and recommend to a friend or colleague in
the retail and cross-borders commerce industry.



I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and
Company Inc. and you can learn more about me
on www.meleblanc.co, and you can learn more about the Global
E-Commerce Leaders Forum  and continue to keep up with the
latest on cross-border commerce online
at https://www.globalecommerceleadersforum.com/


Kent Allen


I help innovative digital companies tell their story and build
relationships with prospective and established clients and
partners. I've spent the last twenty years providing market
analysis, research & thought leadership, market development
and consulting services within the ecommerce technology and
digital marketing community.

Current focus: Globalization via cross-border ecommerce,
marketplaces and international retail expansion. Co-founded the
Global eCommerce Leaders Forum to foster community among and
provide education to digital professionals with international
growth objectives.

My 20+ years of experience in the digital commerce and marketing
industry and strong personal connections have provided me with
opportunities to stay ahead of the curve and explore "what's
next" for my clients and our audiences.

My research, content marketing & thought leadership skills
coupled with my strong client interface skills allow me to define
& execute next-generation marketing and commerce strategies
& improve business performance.

Specialties/Skills: Market Research, Communications, Strategy,
Planning, Best Practices, Trend, Data and Competitive Analysis,
Public Speaking, Writing and Expression


 


Michael LeBlanc  is the Founder &
President of M.E. LeBlanc & Company Inc and a Senior Advisor
to Retail Council of Canada as part of his advisory and
consulting practice.   He brings 25+ years of
brand/retail/marketing & eCommerce leadership experience, and
has been on the front lines of retail industry change for his
entire career.  Michael is the producer and host of a
network of leading podcasts including Canada’s top retail
industry podcast,       The
Voice of Retail, plus
       Global E-Commerce Tech
Talks  and       The
Food Professor  with Dr. Sylvain Charlebois.  You
can learn more about Michael      
here  or on      
LinkedIn. 
 


Until next time, have a safe week!


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