How Beauty Brands Can Drive International DTC Expansion: GELF 2022 Preview

The 2022 Global E-Commerce Leaders Forum brings together the top
thought leaders and players in the global cross-border industry
and in this episode meet Beauty Industry Group’s Director of
Value Creation, Kevin Runolfson, and Global-e’s CEO, North
America, Matthew Merrilees. Together they discuss how
multi-portfolio businesses can capitalize on the cross-border
eCommerce opportunity as a group while still supporting each of
their brands’ unique identities, empowering them to expand their
global footprint.


Photo by Luca Bravo on Unsplash


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sure and recommend to a friend or colleague in the retail and
cross-borders commerce industry.


I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and
Company Inc. and you can learn more about me on LinkedIn, and you
can learn more about the Global E-Commerce Leaders Forum and
continue to keep up with the latest on cross-border commerce
online at https://www.globalecommerceleadersforum.com/


Safe travels everyone - see you in NYC September 29th, 2022!!


About Kevin


Experienced Continuous Improvement leader successful in
implementing and sustaining lean management systems that deliver
value, decrease waste, and improve outcomes. Seasoned operations
expert focused on strategic planning and organizational
alignment, while delivering financial results. Relationship
management expert comfortable with and capable of working with
government leaders, community leaders, boards members, senior
executives, and staff. Master of creating organizational culture
that fosters commitment by engaging all employees in problem
solving and continuous improvement. Straight-forward communicator
willing to engage in crucial conversation in a respectful and
productive manner.


 


About Matthew


Global-e is the leading provider of comprehensive cross-border
solutions and we continue to make significant investments into
the North America market! 

Led by a team of experienced executives with broad and diverse
expertise, we provide a unique technology-based, end-to-end
solution for online merchants to handle all their cross-border
needs.

As Chief Executive Officer, I am responsible for all aspects of
the country’s International e-commerce business. I travel often
to meet and learn from team members and employees around the
country, giving my time and attention to ensure everyone
understands the critical role they play and value they bring to
delivering best-in-class service to our customers – locally and
internationally. My focus is to ensure we are investing in our
people and putting a hyper focus on our conversion to ensure the
continued growth and quality for our customers.

Through a simple single integration we remove all friction points
to sell globally. Coupled with our strong analytics and
international market insights, we deliver huge sales uplift to
our clients, increase customer satisfaction and most importantly
boost conversion.

Simply “Go Global. Be Local.”


 


About Us


Kent Allen


I help innovative digital companies tell their story and build
relationships with prospective and established clients and
partners. I've spent the last twenty years providing market
analysis, research & thought leadership, market development
and consulting services within the ecommerce technology and
digital marketing community.

Current focus: Globalization via cross-border ecommerce,
marketplaces and international retail expansion. Co-founded the
Global eCommerce Leaders Forum to foster community among and
provide education to digital professionals with international
growth objectives.

My 20+ years of experience in the digital commerce and marketing
industry and strong personal connections have provided me with
opportunities to stay ahead of the curve and explore "what's
next" for my clients and our audiences.

My research, content marketing & thought leadership skills
coupled with my strong client interface skills allow me to define
& execute next-generation marketing and commerce strategies
& improve business performance.

Specialties/Skills: Market Research, Communications, Strategy,
Planning, Best Practices, Trend, Data and Competitive Analysis,
Public Speaking, Writing and Expression


 


About Michael


Michael is the Founder & President of M.E. LeBlanc &
Company Inc and a Senior Advisor to Retail Council of Canada as
part of his advisory and consulting practice. He brings 25+ years
of brand/retail/marketing & eCommerce leadership experience
and has been on the front lines of retail industry change for his
entire career. He has delivered keynotes, hosted fire-side
discussions with C-level executives and participated on thought
leadership panels worldwide.  Michael was recently added to
ReThink Retail’s prestigious Top 100 Global Retail Influencers
for a second year in  2022.


 


Michael is also the producer and host of a network of leading
podcasts, including Canada’s top retail industry podcast, The
Voice of Retail, plus the Remarkable Retail with author Steve
Dennis, Global E-Commerce Tech Talks and The Food Professor with
Dr. Sylvain Charlebois.  Most recently, Michael launched
Conversations with CommerceNext, a podcast focussed on retail
eCommerce, digital marketing and retail careers - all available
on Apple, Spotify, Amazon Music and all major podcast platforms.
  Michael is also the producer and host of the “Last Request
Barbeque” channel on YouTube where he cooks meals to die for and
influencer riches.


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