From Bar Owner to Bourbon Brand Builder: Aaron Chepenick Co Owner and CEO of Smoke Wagon

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Are you ready to take a deep dive into the world of bourbon? Join
us as we sit down with Aaron ChePenick, co-owner of the  Las
Vegas Distilling Company, for a spirited conversation. Aaron
shares his journey from bar owner to bourbon brand promoter,
shedding light on how he tapped into the power of Instagram to
boost brand visibility. He also opens up on the ways he adapted
his marketing strategies to the challenges presented by the
COVID-19 pandemic. 

Our conversation covers a wide array of topics, from the impact
of the pandemic on the whiskey industry, to changing trends and
consumer behaviors. We delve into how distilleries adapted their
sourcing strategies and how whiskey enthusiasts took to Instagram
to showcase their collections. We also discuss the nuances of
blending, aging, and pricing bourbon, as well as how to balance
production costs with shelf prices. 

Wrapping up our discussion, we explore Aaron's vision for their
brand and the passion that fuels their journey. They reveal their
plans for growth and expansion, while preserving the soul of
their brand. We also touch upon the rewards of investing in a
business beyond its financial gains, the significance of building
customer relationships, and the role of brand representation in
achieving success. Finally, we delve into the art of selecting
barrels for whiskey production, and the role of the Kentucky
Bourbon Festival in brand recognition. This episode is packed
with insights and information that whiskey enthusiasts and
novices alike won't want to miss.


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