Hidden Treasures in Low-Cost Bourbon

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Can great-tasting bourbon really be found on the bottom shelf?
Join us as we challenge this notion by exploring bourbons priced
at $17.99 and under, shedding light on hidden gems like JTS Brown
and Old Crow. We reflect on the shifting perceptions of iconic
brands such as Jim Beam and Jack Daniels, which now often share
the lower end of the price spectrum. Our discussion also includes
a heartfelt shoutout to our loyal listeners and fans, urging them
to contribute their feedback on Apple Podcasts.

We then dive into the unexpected quality of these budget-friendly
bourbons. Despite their low price tags, brands like JTS Brown and
Ancient Age exhibit impressive craftsmanship that holds its own
against more expensive counterparts. We also tackle the
fascinating market dynamics that make some of these bourbons
scarce. Through this conversation, we reveal the significant role
that marketing and brand recognition play in shaping the
perceived value of a bourbon, proving that great whiskey doesn’t
always come with a hefty price tag.

To round out our exploration, we broaden our focus to include
bottom-shelf whiskeys, comparing labels such as Traveler, Buffalo
Trace, Benchmark, and Ancient Age. We discuss personal
preferences, pricing, and availability while highlighting the
influence of master distillers like Harlan Wheatley. From the
bold flavors of Benchmark Full Proof to the history of Old Crow,
our discussion underscores the richness of affordable options. We
wrap up with a nod to regional price variations and the
noteworthy aging process in Kentucky, emphasizing that
budget-friendly bourbons and whiskeys offer remarkable value and
enjoyment.


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