#12: AI for CMOs series with John Dougherty, Brighton Jones

As part of our AI for CMOs series sponsored by Persado, Paul
Roetzer is interviewing CMOs paving the way in onboarding and
scaling AI-powered technologies in their marketing. In this first
episode in the series, Paul sits down with John Dougherty, Chief
Marketing Officer at Brighton Jones. John's role spans audience
segmentation, automation, branding, digital media, events,
messaging, inbound marketing, demand generation, and ROI. He
develops the marketing vision and strategy with the support of his
martech stack. Leaning on his agency experience, John views his
business development team and business segments as “clients,” and
focuses on providing the assets and tools needed for each to
accomplish their goals. Improving marketing through the use of
AI-powered tech opens up opportunities for John and his team to
build and nurture and community through unique relationships with
their customers.