The Artificial Intelligence Show

AI that feels conscious is coming faster than society is ready for… In Episode 164 of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput unpack the viral MIT study, the brutal reality of companies forcing AI adoption, and Mustafa Suleyman’s warning about “seemingly conscious AI.” Alongside these deep dives, our rapid-fire section gives updates on Meta’s AI reorg, Otter.ai’s legal troubles, Google and Apple’s AI strategies, and the environmental impact of AI usage. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:52 — MIT Report on Gen AI Pilots 00:16:26 — AI’s Evolving Impact on Jobs 00:25:00 — AI and Consciousness 00:35:48 — Meta’s AI Reorg and Vision 00:40:59 — Otter.ai Legal Troubles 00:46:30 — Sam Altman on GPT-6  00:51:14 — Google Gemini and Pixel 10 00:56:20 — Apple May Use Gemini for Siri  00:59:49 — Lex Fridman Interviews Sundar Pichai  01:05:38 — AI Environmental Impact 01:10:37 — AI Funding and Product Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This week’s episode is also brought to you by our AI Literacy project events.  We have several upcoming events and announcements that are worth putting on your radar: All new courses and certificates are now live in AI Academy.  Sept 18: [Webinar] Intro to AI presented by Google Cloud Sept. 24: [Webinar] 5 Essential Steps to Scaling AI presented by Google Cloud Register today! Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

From the environmental costs of data centers to the cultural biases baked into today’s models, Paul Roetzer and Cathy McPhillips answer your questions from our 50th Intro to AI class. Throughout the episode, they unpack the gray areas of AI-generated content, debate what the rise of agents means for work, and consider how creatives can stay ahead with AI. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:13 — Question #1: Which environmental concern feels most urgent for the AI industry to solve? 00:07:58 — Question #2: How well do AI models reflect diverse languages and cultures?  00:10:25 — Question #3: What risks and ownership issues come with AI-generated video and images in marketing?  00:15:26 — Question #4: What are the best ways to start experimenting with AI agents? 00:18:22 — Question #5: Is there value in using multiple AI platforms to cross-check results? 00:22:06 — Question #6: How should businesses weigh built-in AI assistants versus standalone tools like ChatGPT?  00:24:30 — Question #7: Are we moving toward a standardized way for websites to guide how AI systems interact with their content? 00:29:27 — Question #8: How do you see different search engines being used or leveraged by AI companies? 00:32:24 — Question #9: How do you choose the right AI model for marketing, HR, and sales tasks?  00:34:56 — Question #10: What role do you see AI playing in building and managing communities?  00:38:31 — Question #11: What frameworks should teams use when integrating AI into CRM or workflow automation to keep systems scalable and secure? 00:40:51 — Question #12: What are the most common mistakes companies make when trying to ‘force-fit’ AI into a workflow? 00:42:23 — Question #13: Which AI tooling is best suited to develop and monitor a marketing communications strategy at SME vs. enterprise scale? 00:45:11 — Question #14: Do you think AI fluency will become a baseline requirement for executives?00:46:55 — Question #15: What should creatives in fields like graphic design or UX/UI be thinking about as AI continues to evolve?  00:52:29 — Question #16: How do you see coding and technical skills as careers in a world where today’s kids will grow up with AI?00:55:35 — Question #17: What’s the best way to handle situations when AI gets things wrong, and how do you approach fact-checking?  00:58:39 — Question #18: If you had to narrow it down to just one ethical principle that matters most right now, which would it be and why? 01:00:48 — Question #19: How should companies address internal concerns around data privacy, compliance, and governance?  01:01:53 — Question #20: Which AI applications do you expect to break through sooner than people think?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies. In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, and cover the latest AI power plays: Sam Altman’s trillion-dollar ambitions, his public feud with Elon Musk, an xAI leadership shake-up, chip geopolitics, Apple’s surprising AI comeback, and more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:00 — GPT-5’s Continued Chaotic Rollout 00:16:03 — Meta’s Controversial AI Policies 00:28:27 — Demis Hassabis on AI’s Future 00:40:55 — What’s Next for OpenAI After GPT-5? 00:46:41 — Altman / Musk Drama 00:50:55 — xAI Leadership Shake-Up 00:55:55 — Perplexity’s Audacious Play for Google Chrome 00:58:32 — Chip Geopolitics 01:01:43 — Anthropic and AI in Government 01:05:17 — Apple’s AI Turnaround  01:08:09 — Cohere Raises $500M for Enterprise AI  01:10:57 — AI in Education This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

GPT-5 finally landed, and the hype was matched with backlash. In this episode, Paul and Mike share their takeaways from the new model, provide insights into the gravity of DeepMind’s photorealistic Genie 3 world-model, unravel Perplexity’s stealth crawling controversy, touch on OpenAI’s open-weight release and rumored $500 billion valuation, and more in our rapid-fire section.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:57 — GPT-5 Launch and First Reactions 00:25:29 — DeepMind’s Genie 3 World Model 00:32:20 — Perplexity vs. Cloudflare Crawling Dispute 00:37:37 — OpenAI Returns to Open Weights 00:41:21 — OpenAI $500B Secondary Talks 00:44:26 — Anthropic Claude Opus 4.1 and System Prompt Update 00:49:57 — AI and the Future of Work  00:56:02 — OpenAI “universal verifiers” 01:00:42 — OpenAI Offers ChatGPT to the Federal Workforce 01:02:59 — ElevenLabs Launches AI Music 01:05:32 — Meta Buys AI Audio Startup 01:09:46 — Google AI Pro for Students This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week’s episode is also brought to you by Intro to AI, our free, virtual monthly class, streaming live on Aug. 14 at 12 p.m. ET. Reserve your seat AND attend for a chance to win a 12-month AI Mastery Membership.  For more information on Intro to AI and to register for this month’s class, visit www.marketingaiinstitute.com/intro-to-ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy