#163: AI Answers - AI Environmental Concerns, Agentic Workflows, SEO Impact, The Future of Creative Careers, & Human-First Processes
1 Stunde 5 Minuten
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vor 3 Monaten
From the environmental costs of data centers to the cultural biases
baked into today’s models, Paul Roetzer and Cathy McPhillips answer
your questions from our 50th Intro to AI class. Throughout the
episode, they unpack the gray areas of AI-generated content, debate
what the rise of agents means for work, and consider how creatives
can stay ahead with AI. Show Notes: Access the show notes and show
links here Timestamps: 00:00:00 — Intro 00:05:13 — Question #1:
Which environmental concern feels most urgent for the AI industry
to solve? 00:07:58 — Question #2: How well do AI models reflect
diverse languages and cultures? 00:10:25 — Question #3: What
risks and ownership issues come with AI-generated video and images
in marketing? 00:15:26 — Question #4: What are the best ways
to start experimenting with AI agents? 00:18:22 — Question #5: Is
there value in using multiple AI platforms to cross-check results?
00:22:06 — Question #6: How should businesses weigh built-in AI
assistants versus standalone tools like ChatGPT? 00:24:30 —
Question #7: Are we moving toward a standardized way for websites
to guide how AI systems interact with their content? 00:29:27 —
Question #8: How do you see different search engines being used or
leveraged by AI companies? 00:32:24 — Question #9: How do you
choose the right AI model for marketing, HR, and sales tasks?
00:34:56 — Question #10: What role do you see AI playing in
building and managing communities? 00:38:31 — Question #11:
What frameworks should teams use when integrating AI into CRM or
workflow automation to keep systems scalable and secure? 00:40:51 —
Question #12: What are the most common mistakes companies make when
trying to ‘force-fit’ AI into a workflow? 00:42:23 — Question #13:
Which AI tooling is best suited to develop and monitor a marketing
communications strategy at SME vs. enterprise scale? 00:45:11 —
Question #14: Do you think AI fluency will become a baseline
requirement for executives?00:46:55 — Question #15: What should
creatives in fields like graphic design or UX/UI be thinking about
as AI continues to evolve? 00:52:29 — Question #16: How do
you see coding and technical skills as careers in a world where
today’s kids will grow up with AI?00:55:35 — Question #17: What’s
the best way to handle situations when AI gets things wrong, and
how do you approach fact-checking? 00:58:39 — Question #18:
If you had to narrow it down to just one ethical principle that
matters most right now, which would it be and why? 01:00:48 —
Question #19: How should companies address internal concerns around
data privacy, compliance, and governance? 01:01:53 — Question
#20: Which AI applications do you expect to break through sooner
than people think? This episode is brought to you by Google
Cloud: Google Cloud is the new way to the cloud, providing
AI, infrastructure, developer, data, security, and collaboration
tools built for today and tomorrow. Google Cloud offers a powerful,
fully integrated and optimized AI stack with its own planet-scale
infrastructure, custom-built chips, generative AI models and
development platform, as well as AI-powered applications, to help
organizations transform. Customers in more than 200 countries and
territories turn to Google Cloud as their trusted technology
partner. Learn more about Google Cloud here:
https://cloud.google.com/ This episode is brought to
you by AI Academy by SmarterX. AI Academy is your gateway to
personalized AI learning for professionals and teams. Discover our
new on-demand courses, live classes, certifications, and a smarter
way to master AI. Learn more here. Visit our website Receive our
weekly newsletter Join our community: Slack LinkedIn Twitter
Instagram Facebook Looking for content and resources? Register for
a free webinar Come to our next Marketing AI Conference Enroll in
our AI Academy
baked into today’s models, Paul Roetzer and Cathy McPhillips answer
your questions from our 50th Intro to AI class. Throughout the
episode, they unpack the gray areas of AI-generated content, debate
what the rise of agents means for work, and consider how creatives
can stay ahead with AI. Show Notes: Access the show notes and show
links here Timestamps: 00:00:00 — Intro 00:05:13 — Question #1:
Which environmental concern feels most urgent for the AI industry
to solve? 00:07:58 — Question #2: How well do AI models reflect
diverse languages and cultures? 00:10:25 — Question #3: What
risks and ownership issues come with AI-generated video and images
in marketing? 00:15:26 — Question #4: What are the best ways
to start experimenting with AI agents? 00:18:22 — Question #5: Is
there value in using multiple AI platforms to cross-check results?
00:22:06 — Question #6: How should businesses weigh built-in AI
assistants versus standalone tools like ChatGPT? 00:24:30 —
Question #7: Are we moving toward a standardized way for websites
to guide how AI systems interact with their content? 00:29:27 —
Question #8: How do you see different search engines being used or
leveraged by AI companies? 00:32:24 — Question #9: How do you
choose the right AI model for marketing, HR, and sales tasks?
00:34:56 — Question #10: What role do you see AI playing in
building and managing communities? 00:38:31 — Question #11:
What frameworks should teams use when integrating AI into CRM or
workflow automation to keep systems scalable and secure? 00:40:51 —
Question #12: What are the most common mistakes companies make when
trying to ‘force-fit’ AI into a workflow? 00:42:23 — Question #13:
Which AI tooling is best suited to develop and monitor a marketing
communications strategy at SME vs. enterprise scale? 00:45:11 —
Question #14: Do you think AI fluency will become a baseline
requirement for executives?00:46:55 — Question #15: What should
creatives in fields like graphic design or UX/UI be thinking about
as AI continues to evolve? 00:52:29 — Question #16: How do
you see coding and technical skills as careers in a world where
today’s kids will grow up with AI?00:55:35 — Question #17: What’s
the best way to handle situations when AI gets things wrong, and
how do you approach fact-checking? 00:58:39 — Question #18:
If you had to narrow it down to just one ethical principle that
matters most right now, which would it be and why? 01:00:48 —
Question #19: How should companies address internal concerns around
data privacy, compliance, and governance? 01:01:53 — Question
#20: Which AI applications do you expect to break through sooner
than people think? This episode is brought to you by Google
Cloud: Google Cloud is the new way to the cloud, providing
AI, infrastructure, developer, data, security, and collaboration
tools built for today and tomorrow. Google Cloud offers a powerful,
fully integrated and optimized AI stack with its own planet-scale
infrastructure, custom-built chips, generative AI models and
development platform, as well as AI-powered applications, to help
organizations transform. Customers in more than 200 countries and
territories turn to Google Cloud as their trusted technology
partner. Learn more about Google Cloud here:
https://cloud.google.com/ This episode is brought to
you by AI Academy by SmarterX. AI Academy is your gateway to
personalized AI learning for professionals and teams. Discover our
new on-demand courses, live classes, certifications, and a smarter
way to master AI. Learn more here. Visit our website Receive our
weekly newsletter Join our community: Slack LinkedIn Twitter
Instagram Facebook Looking for content and resources? Register for
a free webinar Come to our next Marketing AI Conference Enroll in
our AI Academy
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