#15: AI for Event Marketing

In this week's episode, Paul and Mike sit down to talk about AI and
how we use it at the Marketing AI Institute. With our annual
Marketing AI Conference (MAICON) coming up in August, we're
currently marketing the event and pushing registrations. But with
so many folks in our database, how can we laser focus our efforts?
We're using AI and technology to help us predict high priority
contacts based on their probability to purchase (more
intelligent)...so we can reach out to them with customized,
personalized communications (more human). We get transparent about
our internal processes and hope you can learn something from this
as well.