#17: AI for Advertising

AI has many use cases for the marketing world, and this week Paul
Roetzer and Mike Kaput are talking about AI for advertising. From
allocating ad budgets to optimization, ad versioning, targeting,
copywriting, and more, AI can help advertisers and agencies more
than many realize. This episode is the first in a series of AI use
cases by marketing discipline, based on chapters of their new book,
Marketing Artificial Intelligence: AI, Marketing, and the Future of
Business. Paul and Mike talk about case studies including HOLT CAT,
Vanguard, and more.