#18: AI for CMOs

In a survey by IBM, 3,000 CEOs said technological factors were the
number one concern for their enterprises over the next two to three
years. As a result, 60% say they’re accelerating digital
transformation efforts. This should be good news for CMOs.
According to research from The CMO Council, the majority of the
C-suite says the essential role of a CMO is to be a digital
transformation leader. As companies go all-in on digital
transformation driven from the top, CMOs should stand to benefit.
But are CMOs prepared?  In this week’s episode, Paul and Mike
break down some key findings from our AI for CMOs report, discuss
opportunities for CMOs and marketing leaders, and more.