#20: The AI Bill of Rights, Building AI-Driven Companies, and Meta’s Make-a-Video

This week Paul and Mike talk about three AI stories in the news and
add their take on these developments and what it means for
marketers and business leaders. On October 4, the White House
released what it calls an “AI Bill of Rights,” a document that
offers a blueprint of “five principles that should guide the
design, use, and deployment of automated systems.” It is not
binding in any way, legally or otherwise. But they are an important
initial effort by the US government to draw attention to the impact
of artificial intelligence on our daily lives. In an exclusive
interview with McKinsey released in late September, Dr. Kai-Fu Lee,
a world-leading AI expert, investor, and author spoke with McKinsey
about how business leaders can use AI in their operations and what
it means to be a truly AI-driven company. Meta, the company
formerly known as Facebook, just released Make-A-Video, an AI
system that turns text prompts into machine-generated video clips.
This means you can type in a prompt, like “a horse drinking water,”
and Make-A-Video will understand the prompt and create a video clip
of it in a specific style. This type of generative AI does for
video what a tool like DALL-E 2 does for images: it creates unique
visuals from a simple text prompt in seconds. The tool isn’t
yet publicly available like DALL-E 2 but has major implications for
businesses and creators.