#23: Google Penalizes AI-Generated Content, Responsible AI Guidelines, and AI’s Impact on Local News

This week Paul and Mike talk about three news stories and
happenings in the world of artificial intelligence, and they break
down their importance to marketers. In a word (or two): buckle up.
Well-known marketer Neil Patel recently revealed the results of
Google’s latest algorithm updates on sites he owns that have
AI-generated copy—and the results weren’t pretty. Patel disclosed
that he has “100 experimental sites that use AI-written content.”
He claims the sites are simply to figure out how Google perceives
AI-written content, not to “game” the algorithm. Regardless of the
motivation, he sure found out. Next, Boston Consulting Group, BCG,
recently released its guidelines for how companies should approach
AI based on its Responsible AI Leader Blueprint. BCG defines
responsible AI as “developing and operating artificial intelligence
systems that align with organizational values and widely accepted
standards of right and wrong while achieving transformative
business impact. And finally, earlier this year, the Partnership on
AI did work on better understanding how AI will change the local
news landscape by talking to 9 different experts in the space,
including prominent media outlets and technologists. The
Partnership on AI is a major nonprofit that was founded by Amazon,
Facebook, Google, DeepMind, Microsoft, and IBM to research and
share best practices around the development and deployment of
artificial intelligence. Listen to the conversation.