#27: Head-to-Head AI Writing Tools Test, Will ChatGPT Replace Google, and MyHeritage AI Time Machine

Mike and Paul are back for another episode of The Marketing AI
Show. Paul ran a head-to-head test of AI writing tools and posted
about it on Twitter and LinkedIn. On both platforms, the posts
gained traction and good feedback from our community and from
technology companies. In the experiment, Paul ran the same three
prompts/use cases through a handful of different tools. The tools
were OpenAI’s ChatGPT and their Playground functionality; Cohere;
Jasper; Writer; and HyperWrite. It’s an interesting case study
showing AI in action. Next up,  we’ve all seen plenty of
examples online, many impressive, of what ChatGPT can do. In
addition to writing text, ChatGPT is generating outlines, doing
research, answering complex questions, and surfacing information.
This has led to some serious online conversations asking the
following question: Will ChatGPT replace Google search? Today,
plenty of ChatGPT’s responses are inaccurate and don’t contain
citations, but some people are already imagining a future where we
no longer use a Google search to find information.  The third
topic of this week’s podcast is MyHeritage. MyHeritage is a
discovery platform that helps you find people related to you. The
company just released a free tool called AI Time Machine. You
upload photos of yourself, then the AI creates hyper-realistic
avatars of you in different historical time periods, from
prehistoric times to Ancient Egypt to modern times. It’s a timely
twist on hyper-popular photo apps like Lensa that are getting a lot
of buzz.