#30: ChatGPT Disrupts Education, Generative AI Gets Sued, and OpenAI Now Available from Microsoft

Generative AI has so many benefits for marketers. But with the
rapid pace of adoption—often with little to no oversight–-issues
are quickly arising. From educational concerns to legal
ramifications, Paul and Mike discuss this on this week’s Marketing
AI Show podcast episode. Also, stick around for an update on the
developments between OpenAI and Microsoft. First up, higher
education has been rocked by ChatGPT. Professors and educators need
to rethink assignments when it comes to essay writing, take-home
tests might become a thing of the past, oral exams will be on the
rise, and identifying plagiarism has a new twist. Schools are
banning the use of ChatGPT in assignments, but how can they truly
know how the assignment was completed? And should educators teach
students how AI can augment their learning? One student has created
a tool to identify content generated by ChatGPT, but is that really
the solution? Next, generative AI is having some legal troubles.
Stability AI has received formal notification of impending
litigation. Intellectual property, derivative works, and copyright
violations are all discussion points as these technologies advance
and learn. As the line isn’t clear, and precedent has not been
established, the court cases will continue to mount. GitHub and
Midjourney are in the thick of this as well. Once fast to market,
Reuters reported that Sam Altman says OpenAI’s GPT-4 will launch
only when they can do it safely & responsibly. “In general we
are going to release technology much more slowly than people would
like. We’re going to sit on it for much longer…” That’s a good
thing, but is it too late?  Finally, last week in episode 29,
we discussed Microsoft and OpenAI. On Microsoft Azure’s website,
they announce, “Today, we are excited to announce the general
availability of Azure OpenAI Service as part of Microsoft’s
continued commitment to democratizing AI, and ongoing partnership
with OpenAI.” As part of this, DALL-E 2 and ChatGPT can be
integrated into their clients’ cloud apps. Developers are currently
required to apply for access, and have to describe their intended
use cases and applications before they can get access.  Catch
up on the latest news and think about these developments and what
it means to you and your business.. Listen to the podcast below or
in your favorite podcast player.