#32: AI Writing Mega-Episode — The Future of Writing in the Age of AI, AI Writing Tools: Capabilities, Limitations, and Concerns, and How AI Will Change Writing Careers Producer: MAII or Music Radio Creative

This week on The Marketing AI Show, all three topics focus on AI
and writing. This mega-episode brings to the surface many of the
questions we’re hearing from our community.  AI writing tools
are rapidly transforming the art and science of storytelling, and
in the process, they're disrupting writing as we know it. Everyone
at every size company now has access to powerful and affordable AI
technologies that are redefining writing and forcing companies to
reimagine content teams and strategies to remain competitive. 
We can already 10X our content output, like ads, articles, blog
posts, emails, and more, with today’s AI—and it’s growing more
powerful by the day. This has created massive uncertainty for
writers, brands, agencies, and media companies.  And it’s made
it essential that writers, editors, and content leaders take action
to understand and apply AI. Today’s podcast episode is a
mega-episode on AI writing and the impact it will have on writers
and writing as we know it. Funding is flooding the space, and we’re
already seeing media businesses incorporate AI writing into their
business models—with mixed results. But these businesses are moving
forward anyway. It’s important for marketing and business leaders
to remember that a tool like ChatGPT is just the tip of the AI
iceberg for marketers and business leaders. It's the shiny object
that's captured everyone's attention, and rightly so.  So what
is the future of AI and writing?  The second topic on AI and
writing touches on AI writing tools. These tools can enable all
sorts of highly valuable use cases across writing functions. Used
intelligently, these tools can dramatically improve your
productivity and performance as a writer. On the other hand, they
also have plenty of limitations that any writer using these tools
must be able to identify if they want to succeed at AI-powered
writing.  How should these tools be used by individuals and
brands? We believe that understanding the very real issues raised
by this technology is key to adopting it in a responsible way. And
finally, how will AI change writing careers? AI is going to have a
major impact on the careers and skills of writers and content
professionals. These more intelligent tools are already opening up
new frontiers of creativity, productivity, and writing at scale for
savvy professionals. But they’re also changing the nature of
writing work and business models, and writers and companies will
need to adapt accordingly. Mike and Paul invest these 45 minutes in
helping listeners understand what these new developments mean,
providing context on what marketers and business leaders can do,
need to consider, and how to adapt.  Listen to this week’s
episode on your favorite podcast player and be sure to explore the
links below for more thoughts and perspective on these important
topics.