#33: The Responsible AI Manifesto, the Meta AI Tool That Might Be Your New AI Assistant, and the First Marketing AI Job Listing

This week on The Marketing AI Show, the guys discuss responsible
AI, do a deeper dive into Meta’s CICERO (after a short discussion
in Ep. 25 of the podcast), and the job posting Mike came across for
an AI Marketing Specialist. Is this the first?  A manifesto
for responsible AI—for companies to use for themselves Last week on
the Marketing AI Institute blog, you may have seen our Responsible
AI Manifesto for Marketing and Business. In it, Paul lays out the
12 principles that we’re using to guide us in the responsible use
of AI within our organization. From this blog post and Paul’s
subsequent LinkedIn post, we received feedback, comments, and some
praise on taking this step. Much of the feedback asked if we had
considered a certain principle, or questioned one of the bullet
points in the article. On the podcast, Paul and Mike walk through
each principle and break down their thoughts and how businesses and
marketing leaders can use this document to create a manifesto of
their own. What is CICERO…and what are the implications? In
November 2022, Meta AI introduced CICERO, the first AI to play at a
human level in Diplomacy, a strategy game that requires building
trust, negotiating, and cooperating with multiple
players…essentially trying to make it fundamentally honest and
collaborative. Is there a place for CICERO in business and life?
Will AI assistants be able to help us negotiate and navigate
through life? Many of these questions touch on conversations Paul
has had, and posts he’s shared: there’s a much bigger story to
these AI developments, and the implications for business and
society are huge. The first (that we’ve seen) AI marketing job
listing Tomorrow.io’s CMO Dan Slagen shared his company’s most
recent job posting for an AI Marketing Specialist. The good news is
that this is a junior role, and years of experience aren’t needed.
It’s interesting and exciting that one function of this role will
be to stay up to date on the latest AI developments and learn to
pilot and scale AI programs as they learn. What a great way for
businesses to stay ahead of the AI curve and bring on interested,
enthusiastic talent. This podcast episode ends with rapid-fire
questions talking about Big Tech’s Q1 earnings calls, updates on
Microsoft and Bing, ChatGPT breaking records, and Runway Gen-1’s
big announcement. Listen to this week’s episode on your favorite
podcast player and be sure to explore the links below for more
thoughts and perspective on these important topics.