#37: ChatSpot from HubSpot, Generative AI Market Deep Dive, and ChatGPT and Whisper APIs

This week’s episode of The Marketing AI Show touches on generative
AI, and you guessed it, ChatGPT. But it’s not more of the same.
APIs and HubSpot take ChatGPT to the next level. Tune in! 
ChatSpot…the latest in ChatGPT The week is starting off with a big
development. Just yesterday, Monday, March 6, HubSpot co-founder
and CTO Dharmesh Shah released ChatSpot, an AI tool that combines
the power of ChatGPT, image generation AI, and HubSpot’s CRM. The
tool lets you ask questions of your HubSpot portal and provide
instructions in natural language through a chat interface. For
example, you can use ChatSpot to give you a summary of data in your
portal, create a report of companies added last quarter summarized
by country, or generate an image of an orange rocket ship. Mike and
Paul break down this latest development and what it means for
HubSpot customers and agencies.  The biggest winners
generative AI tech stack…so far Legendary venture capital firm
Andreessen Horowitz published a deep dive into the generative AI
market: “Who Owns the Generative AI Platform?” To create this, the
firm met with dozens of startup founders and operators who deal
directly with generative AI to better understand where the value in
this market will accrue. Andreessen breaks down the generative AI
tech stack into three main categories:  Infrastructure - the
cloud platforms and chips used to train models Models - the
foundational models like GPT-3 that power generative AI tools Apps
- the actual products like Jasper that customers use  Andreessen
observed that infrastructure vendors are likely the biggest winners
in this market so far, capturing the majority of dollars flowing
through the stack. Application companies are growing topline
revenues very quickly but often struggle with retention, product
differentiation, and gross margins. And most model providers,
though responsible for the very existence of this market, haven’t
yet achieved a large commercial scale. Bottom line: the companies
creating the most value — i.e. training generative AI models and
applying them in new apps — haven’t captured most of it.  APIs
are available for ChatGPT and Whisper We knew it would happen soon:
developers can now integrate ChatGPT and Whisper, OpenAI’s
human-level speech recognition system, into apps and products
through the company’s API. Since December, OpenAI says it has
reduced the cost of ChatGPT by 90%—savings that API users will now
receive when they use it, making it much easier and cheaper for
companies to incorporate the capabilities of ChatGPT and Whisper
into their businesses. However, this doesn’t just mean every
business can have its own instance of ChatGPT. It means they can
use these capabilities to build innovative new products. And tech
and e-commerce companies are here for it. Already, Snap, the
creator of Snapchat, introduced My AI, a customizable on-platform
chatbot that is built on the ChatGPT API. Instacart is using the
ChatGPT API to pair ChatGPT with its own data so that customers can
ask open-ended natural language questions. And Speak is an AI
language learning app and the fastest-growing English app in South
Korea. They’re using the Whisper API to power an AI-speaking
companion product. It’s impressive to see the API in action. 
These advancements and developments—happening at lightning
speed—have an immediate impact on the marketing world. Paul and
Mike help us uncover new opportunities and possibilities. 
Listen to this week’s episode on your favorite podcast player, and
be sure to explore the links below for more thoughts and
perspectives on these important topics.