#38: Salesforce Einstein GPT and the Smart CRM Market, the Law of Uneven AI Distribution, and Why the AI Productivity Narrative Is a Lie

The Marketing AI Show is back! The smart CRM market is evolving…and
so are marketers and businesses with the help of AI.  First
comes ChatSpot, then comes Salesforce Einstein GPT Coming on the
heels of HubSpot’s ChatSpot announcement, Salesforce just announced
Einstein GPT, a generative AI tool for its market-leading CRM. The
tool, which is currently in closed pilot, creates content across
marketing, sales, and service use cases. Salesforce’s
communications say, “Einstein GPT will infuse Salesforce’s
proprietary AI models with generative AI technology from an
ecosystem of partners and real-time data from the Salesforce Data
Cloud, which ingests, harmonizes, and unifies all of a company’s
customer data.” They say Einstein GPT can generate personalized
emails, generate specific responses for customer service teams,
generate targeted content, and auto-generate code for developers.
In the same breath, the company also announced a $250 million
Generative AI fund through its venture arm.  The value (or
lack thereof) gained by AI is dependent on three factors. 
Paul recently published a post on an AI topic framing his idea
of  “the law of uneven AI distribution.” In it, he wrote: “The
Law: The value you gain from AI, and how quickly and consistently
that value is realized, is directly proportional to your
understanding of, access to, and acceptance of the technology.”
This uneven distribution will create dramatic differences in
people’s experiences with and perceptions of AI. And it’s all
dependent on three factors: how well you understand AI, the level
of access you have to AI, and how much you accept the radical
changes that AI will bring about in business and society.  Do
we need to fill the time saved by AI with more…work?  When we
talk about AI, we often hear that the wondrous productivity gains
produced by AI technology will give us back more time, in turn
making our lives less busy and more fulfilling. And these
productivity gains are valuable. Venture fund ARK Invest predicts
that we could boost the productivity of the average knowledge
worker by 140% with AI, which would create $56 trillion in value
globally. But a new article from the Centre for International
Governance Innovation challenges the idea that AI will liberate our
time and goes so far as to call the AI productivity narrative “a
lie.” However, history has shown that efficiencies often heighten
expectations and standards. How can we as marketers, business
leaders, and humans, ensure we aren’t exacerbating Parkinson’s law
by adding to the idea that “work expands so as to fill the time
available for its completion?” How can we invest that time in
things we want to do? This is a topic we all need to listen to!