#39: GPT-4 Is Here, Google and Microsoft Embed AI Into Core Products, and U.S. Copyright Office Says You Don’t Own AI-Generated Content

In what may have been the biggest week in marketing AI (to date),
we have a lot to review in this week’s podcast, so let’s jump right
in. GPT-4 is released to the public The week started with the
much-anticipated release of GPT-4, the latest, most powerful
version of OpenAI’s large language model. And it’s now is being
integrated into existing products via API, as well as ChatGPT.
According to OpenAI, “GPT-4 can solve difficult problems with
greater accuracy, thanks to its broader general knowledge and
problem-solving abilities.” OpenAI says that GPT-4 surpasses
ChatGPT in its reasoning capabilities. In fact, the new model was
tested on the Uniform Bar Exam, where it scored in the 90th
percentile compared to ChatGPT’s 10th percentile score.  GPT-4
will be able to accept images as input;. OpenAI demoed one
jaw-dropping example of the model being able to generate code for a
webpage based on a hand-drawn sketch of what the webpage should
look like.  Has OpenAI veered too far away from its non-profit
roots? Is a company with “open” in the name being as forthcoming as
they should be? Paul and Mike discuss. Microsoft and Google embed
AI in their core products  Google just announced that
developers will now have access to its PaLM API, which gives them
the ability to build on top of Google’s language models in Google
Cloud. The company also announced generative AI features coming to
Google Workspace, the firm’s productivity suite. That means you’ll
soon see generative AI features in Gmail and Docs that draft copy
on any given topic for you. At the same time, Microsoft announced
Microsoft 365 Copilot, an AI tool that is “your copilot for work.”
According to the company, Copilot combines the power of large
language models with your data in the Microsoft Graph and Microsoft
365 apps to increase productivity. That happens in two ways, says
Microsoft. First, Copilot works alongside you in popular apps like
PowerPoint, Word, and Outlook to increase productivity. For
instance, in Word, it can now generate drafts for you. In
PowerPoint, you can use natural language prompts to create
presentations. Copilot also enables a new feature called “Business
Chat” that surfaces insights from data across your company and
makes performing tasks easier. Our team watched the launch demo,
and some instant applications came to mind. The U.S. Copyright
Office is getting involved…so make sure you’re not breaking any
laws. Warning: If you’re using generative AI tools to create
content—articles, blog posts, books, images, software, songs,
videos, etc—you do not own that content, according to the U.S.
Copyright Office. That means anyone can reproduce it without your
permission, create derivative works from it, display it, perform
it, and sell it. On Mar 16, 2023, the Copyright Office launched an
initiative to examine the copyright law and policy issues raised by
AI, including the scope of copyright in works generated using AI
tools and the use of copyrighted materials in AI training. “This
initiative is in direct response to the recent striking advances in
generative AI technologies and their rapidly growing use by
individuals and businesses. The Copyright Office has received
requests from Congress and members of the public, including
creators and AI users, to examine the issues raised for copyright,
and it is already receiving applications for registration of works
including AI-generated content.” The Office also issued updated
registration guidance that has an immediate effect on your ability
to protect your original works.  Paul and Mike discuss ways to
use AI-powered technologies that are legal, and what tech companies
need to address with their tools.  Listen to this week’s
episode on your favorite podcast player, and be sure to explore the
links below for more thoughts and perspectives on these important
topics.