#40: ChatGPT Plugins, Is GPT-4 Early AGI, and Using AI to Do a Full Product Launch in 30 Minutes

GPT-4 is changing the game. Access is easier, outputs are better,
and technologies connecting to it are increasing exponentially with
the help of a new plugin system. What will the rest of this week
bring us? OpenAI launches a plugin system for ChatGPT OpenAI just
announced a plugin system for ChatGPT, enabling it to interact with
the wider world through the internet. The plugins, developed by
companies like Expedia, Instacart, and Slack, will allow users to
perform a variety of tasks using these sites from right within
ChatGPT.  It’s not just companies wanting to embed AI into
their sites. OpenAI itself is hosting three of the plugins: one
that gives ChatGPT access to up-to-date information on the
internet, a Python code interpreter, and a retrieval plugin that
allows users to ask questions of documents, files, notes, emails,
and public documentation. Of particular note, one of the plugins
available integrates with Zapier, which itself integrates with
thousands of other tools. Right now, there’s a waitlist to access
the plugins for developers and ChatGPT Plus users. Did we just open
a whole new world of AI use cases? Artificial General
Intelligence…one step closer  "OpenAI’s mission is to ensure
that artificial general intelligence (AGI)—by which we mean highly
autonomous systems that outperform humans at most economically
valuable work—benefits all of humanity.” We read this in episode 36
of The Marketing AI Show, just over a month ago. Now, OpenAI is
saying, "Our mission is to ensure that artificial general
intelligence—AI systems that are generally smarter than
humans—benefits all of humanity." A team of Microsoft AI scientists
claims that GPT-4, the latest iteration of OpenAI's Large Language
Model, exhibits "sparks" of human-level intelligence, or artificial
general intelligence (AGI). The researchers argue that GPT-4's
impressive performance in a wide range of tasks, such as
mathematics, coding, and even legal exams, indicates its potential
as an early version of an AGI system.  While some argue that
AGI is a pipe dream, others believe that it could usher in a new
era for humanity, and this research indicates GPT-4 might just be
leading the way. Are these thoughts and findings legit? How
seriously should we take it? It only took 30 minutes to market a
product launch Imagine leveraging the power of AI to complete a
massive business project in just 30 minutes, accomplishing tasks
that would take humans hours or even days.  In a remarkable
experiment from Wharton professor Ethan Mollick, a combination of
AI tools was used to market the launch of an educational game,
conduct market research, create an email campaign, design a
website, and craft a social media campaign, among other tasks—in
just 30 minutes. The results demonstrated the unprecedented
potential of AI as a multiplier of human effort, with vast
implications for the future of work, productivity, and creativity.
Over the course of half an hour, Mollick used no more than 20
inputs, actions, or prompts to generate 9,200 words of content, a
working HTML/CSS file, 12 images, a voice file, and a movie file
across a marketing positioning document, email campaign, website,
logo, script and video, and social campaigns. As he put it “AI
would do all the work, I would just offer directions.” Is this the
new normal for marketers? Listen to this week’s episode on your
favorite podcast player, and be sure to explore the links below for
more thoughts and perspectives on these important topics.