#50: Prompt Engineering Best Practices from OpenAI, How GPT-4 Could Reshape Healthcare, and The Hidden Costs of AI Adoption

Thanks for joining us for episode 50! While AI breakthroughs slowed
down this week, insights, best practices, and conversations
continued. Paul Roetzer and Mike Kaput catch up on the artificial
intelligence news impacting marketing and business leaders. OpenAI
dropped chat prompt suggestions Logan Kilpatrick from OpenAI gave
us helpful tips on crafting prompts. Quite simply (or so it seems),
Kilpatrick offers six strategies for getting better results: write
clear instructions, provide reference text, split complex tasks
into simpler subtasks, give GPTs time to "think", use external
tools, and test changes systematically. Is it that easy? What has
OpenAI learned, and how can marketers follow these strategies while
still differentiating themselves?  Could generative AI
transform healthcare?  Could generative AI transform
healthcare for the better? One expert thinks so. Dr. Robert M.
Wachter, professor, and chair of the Department of Medicine at the
University of California, San Francisco, outlines why in a new
essay commissioned by Microsoft. In it, Dr. Wachter says he’s
optimistic that generative AI systems like GPT-4 have the potential
to reshape how healthcare works. This article caught Paul’s
attention, and Paul and Mike break it down on the podcast,
discussing not only marketing but also better patient outcomes and
a reduction in healthcare costs.  High costs and AI adoption
According to a new report from The Information: “More than 600 of
Microsoft’s largest customers, including Bank of America, Walmart,
Ford, and Accenture, have been testing the AI features in its
Microsoft Office 365 productivity apps, and at least 100 of the
customers are paying a flat fee of $100,000 for up to 1,000 users
for one year, according to a person with direct knowledge of the
pilot program.” The proposed pricing models for AI features will
impact business leaders' decision-making regarding AI adoption,
especially small businesses. This helpful episode of The Marketing
AI Show can be found on your favorite podcast player and be sure to
explore the links below.