#55: AI-Powered Content Strategy, Claude 2 from Anthropic, and Major Google Bard Updates

AI-Powered Content Strategy In exciting news, this podcast, The
Marketing AI Show, recently surpassed 100,000 downloads. That’s
exciting and a huge milestone for us, but the story is the content
strategy…and AI’s role in it. Prior to October 2022, the podcast
format was interview-style, where Paul was vetting experts,
scheduling interviews, and more, causing inconsistency. This led to
the podcast being an afterthought in the marketing strategy. Then
in October, we put the weekly podcast at the center of our content
strategy.  Today, each episode averages more than 4,500
downloads. To put that in perspective, we had 4,800 downloads the
entire year of 2022! Plus, we’ve heard from listeners all over the
world about how the podcast has impacted them, and how they’ve come
to rely on it for their weekly AI news. In this podcast episode,
we’re going to talk a bit about how the podcast became key to our
content strategy and how AI makes it possible to efficiently
produce high-quality episodes that perform. Claude 2 from Anthropic
Major AI company Anthropic just announced the release of Claude 2,
its new foundational AI model. Similar to ChatGPT, you can engage
with Claude 1 and now Claude 2 through natural language prompts to
perform a range of functions, like generating text, answering
questions, and producing code. Claude 2 has improved reasoning from
Claude 1, and even scores above the 90th percentile on the GRE
reading and writing exam. Some of the changes are impressive,
including most notably, the number of tokens you can input into
Claude 2 is massive. You can input up to 100,000 tokens into a
single prompt, which, says Anthropic, “means that Claude can work
over hundreds of pages of technical documentation or even a book.”
Is 100,000 a lot? Yes…The Great Gatsby would be about 72,000
tokens! There are also so many other great benefits and
enhancements. Paul and Mike break them down in the 2nd story of the
podcast.  Major Google Bard updates Google just announced a
ton of new features for Bard, its ChatGPT-like conversational
agent. Bard is now available in 40 languages and many more
countries than before, including the European Union. Some of the
other major updates include changing the tone and style of Bard's
responses to five different options, you can drop images into it
and have Bard perform a range of tasks related to the image, you
can share Bard’s responses with others via shareable links, and
more. Tune in to the podcast to hear more of the updates both from
a functionality as well as a UX standpoint.  We cover a lot of
ground this week, and per usual, it was another big week in AI news
stories, so be sure to tune in!