#63: Elon Musk’s Quest to Shape the Future of AI, Hands-On with Google Duet AI, Time’s Top 100 People in AI, and HubSpot’s AI Roadmap

Inside Elon Musk’s struggle for the future of AI We just got a
never-before-seen look at how—and why—Elon Musk decided to go
all-in on artificial intelligence. This comes from an article by
Walter Isaacson in Time, and is adapted from his upcoming book Elon
Musk, which publishes today! Issacson’s name may ring a bell, as
he’s also the author of the Steve Jobs biography.) In the article,
Issacson gives new details on the actions Elon Musk has taken to
get highly involved in the future of AI. It turns out that Musk has
become increasingly worried about the development of advanced
AI—and considers it probable that we develop superintelligent AI
that poses an existential risk to humanity if not properly
shepherded into existence. Much of his discontent seems to have
come from rocky relationships with Google over its acquisition of
DeepMind and displeasure that OpenAI, which he co-founded, pivoted
away from being a non-profit lab releasing AI advancements for
everyone to use and build upon. As Isaacson details, Musk has spent
years developing dedicated AI capabilities across his companies,
including Neuralink, Tesla, and SpaceX. He’s also actively
considering how to use Twitter’s data to fuel AI systems. Now, he’s
founded an overarching AI company called xAI to tie together all
these AI efforts—and tapped a former AI expert at DeepMind, Igor
Babuschkin, to join the company. His goal? To ensure AI develops in
a way that benefits humanity and guarantees that superintelligent
AI doesn’t cause existential risks to the species at large. Musk
has made some bold public statements before; it will be interesting
to see what develops.  We tested out Google Duet AI Google
recently released Duet AI for Google Workspace, an AI copilot
across popular Google apps like Docs, Sheets, Slides, Gmail, and
Meet—and Marketing AI Institute took a deep dive into its
capabilities. Over the last week, we’ve spent hours kicking the
tires of different Duet AI capabilities across the main apps…and we
definitely have some thoughts on how marketers and business leaders
can take advantage of these new AI capabilities. Microsoft offers
legal protection for AI copyright infringement challenges Microsoft
just announced Copilot Copyright Commitment, a policy that provides
legal protection for customers sued for copyright infringement when
using Microsoft's AI systems like GitHub Copilot and Bing
Chat.  This comes as the explosion of generative AI tools has
raised concerns about reproducing copyrighted material without
attribution, and Microsoft aims to give customers confidence in
deploying AI without worrying about copyright issues by covering
any legal damages. The policy covers Microsoft AI products that use
built-in guardrails, as the company faces ongoing litigation over
Copilot's alleged copyright violations from scraping code. 
"As customers ask whether they can use Microsoft’s Copilot services
and the output they generate without worrying about copyright
claims, we are providing a straightforward answer: yes, you can,
and if you are challenged on copyright grounds, we will assume
responsibility for the potential legal risks involved," writes
Microsoft. A big statement. What does that mean for
businesses?  Enjoy the episode…and stick around for the
rapid-fire topics, including announcements at INBOUND, Time’s Top
100 People in AI, and much more.