#77: 15 AI Questions Everyone is Asking - Round 2

Our Intro to AI courses offer foundational insights into the world
of artificial intelligence. Having completed 32 sessions, we've
encountered a diverse array of questions from our attendees. In
this week's podcast episode, we're excited to delve into the most
frequently posed questions and provide insightful answers. We hope
you enjoy this episode, and join us for our first Intro to AI for
Marketers class of 2024 on January 11!  00:05:27 — How does an
enterprise go from “one-off” approaches to a more holistic AI
strategy where tools and apps are chained together and are aligned
to the ultimate goal of the company? 00:07:46 — How can I train AI
on my company’s content? 00:10:38 — How much concern should I (my
company) have about the content we feed into these public models?
How do we keep data privacy top of mind? 00:12:24 — What is (or
what will be) generative AI’s impact on search? How can marketers
and businesses mitigate risk or stay ahead? 00:14:34 — To what
extent does success with AI require good data? Should we be using
the potential of AI as a trigger to elevate a culture of data
hygiene across our organization? 00:15:56 — What are your best
recommendations for agencies looking to take their teams (or their
leadership team) on this journey? 00:18:25 — Once AI usage in
marketing scales and matures, how will it impact the marketing team
structure, and certain roles & responsibilities? 00:23:03 — In
which marketing roles/functions are you seeing the greatest
increase in efficiency or productivity? 00:25:44 — What are the
pros and cons of using ChatGPT in the workplace? 00:29:21 — What
advice do you have for marketers eager to take your advice who are
hamstrung by overly restrictive AI policies from risk-averse legal
teams? Is there support for pushing back? 00:32:07 — Are there
prompt engineering rules or best practices to help validate the
accuracy of data included in the content and also avoid
controversial topics/language? 00:36:32 —What suggestions do you
have for AI development for small companies with a specialized
market focus?   00:39:04 — What marketing processes/tasks
do you feel can/will benefit most from GenAI? Which ones do you
feel are least likely to benefit?  00:41:06 — We talked a
little on the last Intro to AI class about AI for lead gen. You had
some good thoughts about thinking bigger than generating leads, and
more about the content needed, analysis being done, etc. Can we
talk more about that? 00:43:59 — What’s the best way, the best
tool, the best use case to get started?  Algomarketing
connects ambitious B2B enterprises to the competitive advantages of
the autonomous. Their workforce solutions work to unlock the power
of algorithmic marketing through innovation, big data, and optimal
tech stack performance. Visit Algomarketing.com/aipod and find out
how Algomarketing can help you deliver deeper insights, faster
executions, and streamlined operations through the power of AI.
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