How do you innovate through design thinking?

How do you innovate through design thinking?

24 Minuten

Beschreibung

vor 5 Jahren

Kenneth Grange is a British industrial designer behind many
famous household items. He was prolific over his 40-year career,
designing everything from Kodak cameras, to Imperial typewriters,
and even the nose cone of the British Rail high-speed train. But
the story my colleague keeps telling me about is how Grange
revolutionized the design of the sewing machine. In 1971
redesigned the sewing machine to allow more table space in front
of the needle, instead of the old convention of putting the
needle right in the middle of the table. It's a change that seems
self-evident, yet it took decades before it ended up in product
design. 


So now here to tell you the same story about Kenneth Grange and
talk about what organizations can learn from this sort of
approach, I'm joined by my colleague Vivek Mehta, a research
director at Info-Tech Research Group.

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