LTM 97: How to Sell on Bol - Chances for international sellers on the Dutch Local Hero

If you want to sell in the Netherlands via marketplaces, you
can't get past the top dog bol. While the market leader used to
have a reputation for being very restrictive in its selection of
sellers, the platform is now opening up to international sellers.


Alex Ciorapciu, Director International Business at bol, reveals
in this episode what foreign merchants can expect at bol: AI
tools that help with translating product information, and bol's
own logistics that ensure competitive delivery times for the
demanding Dutch customer base. And customer service can now be
provided in English instead of only in Dutch.


bol's stated goal is to maintain long-term, good, and profitable
relationships with its sales partners so that they can benefit
from the Dutch market in the best possible way.


To this end, bol currently has a special offer up its sleeve:
anyone who sets up a bol account via one of the integrators
Channable, ChannelEngine, Tradebyte or Rithum by the end of
February will receive a 50% discount on the setup fee and a 50%
discount on the variable sales commission until the end of June.
The point of contact is Alex Ciorapciu.


Note on our next Marketplace Universe Connect
Event:


Are you a brand, manufacturer or e-commerce head of? From the
areas of DIY, home & living, sports, CE or similar? Then mark
February 18 in your calendar and register now for the
“Marketplace Universe Connect x plentyone Berlin Edition”! What
do you get? Direct exchange, valuable contacts, drinks & food
in a relaxed atmosphere in a cool location and short
presentations by Katrin Wießner, marketplace manager at Jack
Wolfskin, and Malte Karstan, marketplace expert at Berlin Brands
Group. But be aware: Not everyone who registers will
automatically be accepted – we carefully review each registration
to ensure an optimal experience for all guests. You want to be
there? Then sign up here!
https://webforms.pipedrive.com/f/1AEq12z4w3UgrhelE8SJfg1wbYkSpXaynZBndKVazpjhMqXKOLqYtToZNrgc3bWfh?


Note from the sponsor Channable:


Do you know the e-commerce solution provider Channable? Channable
offers a solution that can map trade on more than 2,500 platforms
- including marketplaces, of course. Products can be managed,
promoted, sold and analyzed across channels and teams. This means
that the marketplace team, the e-commerce team, the social media
team, performance marketing, all work with the same software. The
solution focuses on automation. In addition, integrations are
available for common shop systems such as Shopify, WooCommerce or
Lightspeed. And: Channable is one of the bol integrators, so you
can get your 50% discount through us. Find out more at
https://www.channable.com/


Chapters:


00:00 Introduction to bol Marketplace


07:01 Alex Ciorapciu's Journey in E-Commerce


11:58 The Significance of bol in Dutch Culture


20:01 AI and Technology in bol's Operations


29:29 Selection of new partners


40:09 Challenges for International Sellers on bol


43:59 Cooperation with the bol team