How to create a business in a challenging environment | Samer Tutunji | Leadership Activators Beirut Edition #1

With no formal business education, Samer Tutunji goes from being
a chemist and a yoga teacher to successfully creating and leading
his business Eshmoon. In this first part, Carole Issa interviews
Samer to discover his philosophy and thinking behind creating and
leading his business Eshmoon in the very challenging market of
Beirut Lebanon.


Some key questions Carole
asks:


- 1'13": Where the idea of starting Eshmoon came from


- 3'08": Why for Samer Eshmoon is not a business and how does
this approach contribute to the success of Eshmoon


- 10'28": What were the main challenges that Samer faced when
first starting his business and how he overcame those challenges


- 15'57": How Samer conquered his fear of selling


- 19'45": How important was yoga for him to succeed in creating
and running Eshmoon


- 26'04": Why Samer barely reads the CV when recruiting new team
members and where his focus goes instead


- 33'37": What’s Samer’s secret behind creating successful
products


And so much more than that


More about Eshmoon


Eshmoon is a brand of healthy and Holistic products made from
natural and organic ingredients founded in 2012 by Samer Tutunji
chemist cook and yoga teacher. In 2018 Eshmoon Holistics won
second position in the Brilliant Lebanese Awards for title of
business of the year. Famous for its healthy chocolate truffles
spreads and tablets, Eshmoon has a variety of culinary products
ranging from cereals to nut butters and coffee. Distributing in
health and food stores in Lebanon, Eshmoon is starting to export
its products to international markets like UK, Canada and UAE.





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