The secret of influence through storytelling | Tamar Hela | Leadership Activators Global Edition #11

Once upon a time, a California girl went to China and started the
greatest adventure of her life…


An entrepreneur based in Shanghai and the COO of the N°1 LinkedIn
Marketing Agency, Genius Encel, Tamar helps Fortune 500 companies
generate leads through LinkedIn.


As the Co-President of LinkedIn Local Asia, she's created a
network of communities made up of LinkedIn lovers, embracing the
original idea of LinkedIn Local: getting to know ‘’the person
behind the profile’.’


Her Shanghai community has more than 3000 members, making it one
of the most professional and active networks in China, recognized
by LinkedIn China.


Tamar also teaches the next generation of digital marketers as a
Professor at Emlyon Business School, showing them what it's
really like and how to apply real-life practices to marketing
rather than theoretical nonsense.


Some key themes that Carole
Issa explores with Tamar
Hela:


- 1'57": Tamar's elevator pitch


- 2'44": How did she and her business partner Julien come up with
their business name


- 6'12": The definition of 'luck' for her


- 8'13": The power of mindset and how to build emotional fitness


- 11'44": The rituals she's developed over time that led her to
success


- 14'58": The top x3 mistakes business owners make when marketing
on LinkedIn


- 17'26": Why storytelling works in marketing


- 26'31": The most common LinkedIn myths that need to be busted


- 30'08": What to look for when choosing a business partner


- 33'11": Her top challenges as a business owner and team leader


- 37'32": Attracting the right talents to join your team


- 42'44": The importance of creating a community around your
business


- 49'43": What changed with CoVid and the emerging trends on
LinkedIn


- 52'02": The big WHY of Genius Encel


- 54'13": A book that created a big impact in her life


- 55'19": The 30-day challenge that she'd throw to the
listeners


Are looking to start your business or scale it by doing
something you love? Click here and join Carole Issa in
the Start Your Business (Leadership Activators) Facebook Group
and be part of an amazing community of like-minded people from
around the world who are also on a mission to go from idea to
launching, to scaling their business doing something they love!