How to succeed in eCommerce in China | Jean-Yves Laguillez | Leadership Activators Global Edition #14

Discover how to succeed as a Western business in eCommerce in the
Chinese market with Jean-Yves Laguillez, co-founder and CEO of
Emotion Digital. Emotion Digital is an online marketing agency
located in Shanghai and Paris. It helps western brands get into
China through WeChat marketing and other social media platforms
particular to the Chinese digital landscape. With over 10 years
of direct experience in China as a top executive, Jean-Yves bring
his expertise to his clients, helping them to leverage the power
of selling to China.

Some key themes that Carole explores with Jean-Yves:
- 1'36": What's unique about Jean-Yves' skillset
- 4'49": The difference between eCommerce in the Western and
Chinese markets
- 11'38": The key lesson that Jean-Yves learned as a business
executive in China
- 17'43": The myths about eCommerce in China that need to be
busted
- 21'20": The key challenges that Jean-Yves faced when creating
his team in China
- 26'56": The meaning of the word leadership
- 34'26": The book Jean-Yves recommends and why
- 39'02": A 30-day challenge that would create a high impact on
someone's life

For more details visit: www.emotiondigital.agency

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