8: Key trends in online advertising with Sergey Shchelkov

We invited Sergey Shchelkov from Epom Ad Server to
discuss the current trends and future prospects of the online
advertising world. We touched upon the ad-blocking phenomenon,
efficiency of the most popular ad formats, programmatic buying,
the rise and fall of ad servers and the future of digital ads
with 5G on the horizon.


Your host:



Marek Hasa is Pixelfield’s marketing and behavioural
adviser.


Pixelfield is a product design & development
consultancy with offices in London, Amsterdam and
Prague


https://pixelfield.co.uk



This episode’s guest:



Sergey Shchelkov is Sales Executive at Epom Ad Server
and Epom DSP with a hands-on, data-driven approach and deep
knowledge of the programmatic landscape. He is responsible for
all global advertising sales efforts and
partnerships.


https://epom.com