11: Gamification in digital product design with Dr. Zac Fitz-Walter

We are kicking off the new decade of the Pixelfield
podcast with a very fun topic and an even more exciting guest.
Dr. Zac Fitz-Walter joined us to discuss the art and science
behind increasing motivation and engagement with gamification. We
touched upon different approaches to motivational design, talked
about the main components of gamification, and discussed when and
why it might be particularly useful to apply gamified elements in
your digital product design. Enjoy!


This episode’s guest:



Dr. Zac Fitz-Walter is a speaker,
trainer, lecturer and gamer. He earned of the world’s first
PhDs in gamification and taught several university courses on
the topic.


Zac provides companies and government organizations
with workshops and guidance on how to effectively apply game
mechanics and gamified elements in non-game
environments.



Your host:



Marek Hasa is Pixelfield’s marketing and behavioural
adviser.


Pixelfield is a digital design &
development company with offices in London,
Amsterdam and Prague.