How Nicolas Aagaard raised over $700k on Kickstarter

How do you raise over $700k on Kickstarter for a product that
competes with something most people use every day?


Nicolas Aagaard and his co-founders learned from their previous
mistakes to design a simple solution that's good for the earth
and good for consumers. Then they went ahead with a referral
campaign to generate emails ahead of their Kickstarter Launch
using KickoffLabs.


Using the emails they generated from KickoffLabs they've gone on
to raise a ton on money on Kickstarter for LastSwab. An easy to
clean, sanitary, and reusable alternative to the cotton
swab. 


Learn how they failed first, tested headlines, and marketed their
product through each phase of their launch.