Collecting over 20,000 Leads with Santana Snacks

Join us as we talk to Victor Macias, the entrepreneurial spirit
behind Santana Snacks and learn how they've collected over 20,000
leads so far. Victor shares the secrets about how they built a
commanding prelaunch brand, manipulated Facebook ads to achieve a
phenomenal CPC of just 30 cents, and established a reward system
that powerfully encouraged viral growth even before they had a
product!


Perhaps, one of the most exciting moments in Victor's journey was
their stint on the popular show, Shark Tank, which is discussed
in-depth, giving viewers an insider's perspective on what it's
really like to be on the show.


Furthermore, Victor discusses how they targeted a specific
demographic—first-generation Latinos—creating a product that
speaks to their nostalgia. He offers valuable tips about product
development, like conducting surveys, reverse engineering product
ideas, and keeping the audience actively engaged throughout.


The conversation also provides actionable insights into
crowdfunding campaigns like Kickstarter while highlighting the
benefits of using the KickoffLabs platform to generate viral
referrals with its ease of sharing, providing a terrific boost to
their email signups.


So, get ready to up your content marketing game by watching
this  exchange between Victor Macias and KickoffLabs founder
Josh Ledgard. Don't forget to hit the subscribe button for our
YouTube channel to stay updated with more such engaging and
informative content. Hope to see you soon, happy marketing!