Using Giveaways to Promote Tourism

In this episode of the On Growth Podcast, Josh Ledgard sits down
with Anna Fraiberg from the Bay of Quinte Regional Marketing
Board. Fraiberg shares the nuts and bolts of their successful
marketing campaign that has been driving tourism to the Bay of
Quinte region. Get ready to learn about ingenious regional
marketing techniques designed to make a significant impact using
giveaways.


Anna discusses how the Bay of Quinte Regional Marketing Board
leverages giveaways to increase tourism and how these strategies
have shaped the growth of their brand and the businesses in their
region. You'll hear about different types of marketing campaigns,
from big prize giveaways to weekly promotions, and how each is
targeted to a specific audience. 


Fraiberg also offers an overview of the diverse region of Bay of
Quinte in southeastern Ontario, detailing its urban and rural
amenities, and emphasising how agritourism plays an integral part
in their community. 


Discover how their marketing strategies have evolved,
incorporating tools such as Facebook, Instagram, MailChimp, and
KickoffLabs. Plus, get a glimpse into their partnership with
local news sites, chambers of commerce, and local radio stations
that amplify their reach. 


Lastly, we learn how their biweekly newsletter, full of quality
content, further reinforces their connection with their audience
and encourages ongoing participation.


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stay tuned for more episodes of the On Growth Podcast. We promise
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