Founder Chat: How we doubled the speed of our marketing site, app, and customer landing pages

Why should you stop to focus on the page speed, download size,
and overall performance of your landing pages, application, and
marketing site? 


1. A huge number of your first impressions are going to be from a
mobile device with a slower browser and network than you
think. 


2. If any part of your customer experience is slow it will impact
the customer perception of your business. You want to get out of
the way of your customer and let them get down to business
ASAP. 


3. SEO. Google will rank you higher. 


4. When you improve performance you end up making things simpler
to maintain by removing stuff you don't need and reducing
complexity. 



Give a listen and let us know what you think about how we went
about improving the performance of the KickoffLabs customer
experience.