How Metal Pay collected over 60,000 emails for the next version of their app!

You'll learn how they leveraged an existing audience, built out a
referral program, and rewarded people for telling their friends
to dramatically lower the cost of their app launch. 


Mass adoption requires simplicity. If you are going for a mass
market like the payment app space you need a dead simple message
with a value proposition that's easy to explain.


You need to overcome objections. With a financial product people
are going to be skeptical. Doubly so if it's a space like crypto.
They needed to explain how a users money would be safe. 


Early access waitlists work. "Having an early access
leaderboard/waitlist worked pretty fantastically to get people
sharing and referring friends." 


Beta testing is a reward. People who are enthusiastic influencers
are also the same people who want to be a part of your team and
give great feedback!