How do you validate your startup business on $20 a day?

During their KickoffLabs campaign they captured thousands of
email addresses at a 56% conversion rate with an 88% viral boost…
meaning 88% of their leads came from KickoffLabs sharing
tools. 


Here’s just a sample of what you’ll learn in this episode.  
Use Google Trends to Validate People Looking for an
idea. Track cost for lead generated, conversion rate, and
whether or not people shared using KickoffLabs. You can do
influencer marketing without paying for influencer marketing.
Engage communities where your customers hang out.Optimize your
campaigns by testing fewer, but more meaningful changes to ads and
landing pages. Take a pro-active approach to email (at least
once per week) to keep your list engaged as you build your
product. 7% conversion rate from the initial list. Made back
the $350 worth of chocolate in the first month. A website that
converts is more important than something that’s pretty. :)