Can this entrepreneur help solve the American gun epidemic?

Timmy Oh wants to make the world a better place and believes they've built a product that can make gun ownership safer for families around the world. They've collected over 20,000 emails with KickoffLabs and we'll show you how!

29 Minuten

39.18 MB

Podcast

Podcaster

KickoffLabs On Growth

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business.

Wirtschaft

Beschreibung

vor 6 Jahren

Full transcript and notes available here
https://kickofflabs.com/podcast/can-capitalism-help-solve-the-american-gun-epidemic/

Set Marketing Goals

Do some research and understand what success would mean for you
at the end and work backwards from that to set goals.

Get In Front of People

Tim never missed an opportunity to present his idea to school
competitions, online forums, and even when he was pulled over by
the police!

Build, Demo, and Iterate

Timmy has built 30 different prototype versions of their product
before landing on the winner.

Disruption Requires a Different
Message

Most of the gun industry peddles in fear so Vara Safety struck a
warmer, family friendly, tone with their advertising.

Offer Discounts for Sharing

They drove a TON traffic to their campaign through the
KickoffLabs viral tools by offering a discount for sharing.

Find Partner Communities

Timmy and his team built relationships with managers of facebook
groups and other online communities.