How did Rossa generate 100k leads, crowdfunding, and 300k fans for an app that wasn't even out yet?

Today I’m going to share an interview we did with Rossa Shanks of
Great Little Place from 2015. They ran a KickoffLabs campaign
ahead of the launch of their first mobile application. Their
KickoffLabs campaign ultimately collected over 100,000 email
addresses for them with a significant viral boost. 





Since we recorded the interview they’ve gone on to launch the
service in 6 countries and over 100+ cities. They’ve also
leveraged their larger audience as social proof to raise a larger
funding round. It’s been a success and when you listen to Rossa
you’ll understand why. 





I learned a lot just editing this interview about writing great
landing page copy, rallying an audience around a mission,
facebook advertising, and how to hack crowdfunding and app
launches. 





If you enjoy this interview let us know subscribing and leaving a
review in the Apple Podcast app. You can also send any feedback
along to josh@kickofflabs.com. 


Full transcript and key takeaways are available at:
https://kickofflabs.com/podcast/how-did-rossa-collect-100-thousand-leads-crowdfunding-and-300-thousand-fans/