Travlwear successfully funds over $95,000 on Indigogo after amazing KickoffLabs Campaign

Today I’m talking to Luke Rafla-Yuan from Travlwear. They had
recently wrapped up a successful KickoffLabs campaign and launched
their travel backpack for photographers on Inidgogo. By the time
you’re hearing this they were successfully funded at 95 thousand
dollars. In this episode you’ll learn how KickoffLabs helped them
validate the business, how they ran a referral campaign by keeping
the rewards simple, built a product they wanted to buy, what
percentage of your ideal crowdfunding raise you should spend on
marketing, and how you could use Facebook Messenger to answer
questions from potential customers during your launch.