Triple Your Email List in a Month Running a Contest

You can watch the video for this episode on YouTube and get the
images and full transcript on our episode page. Here are some key
lessons from this episode...


Listen to CustomersListen to what your
customers are looking for. Note their comments and use that data
to refine your product.


Promote to Your AudienceMatt has an active
YouTube following so when sharing about his campaign, he
mentioned it in his YouTube content daily to get them engaged and
sharing.


Audience Growth is SciencePay attention to
what works for yourself and others. Matt paid attention to top
videos from other popular channels to find their formula. He
posted his own videos and kept tweaking the thumbnails, SEO,
captions, and video itself until it worked etc, and got more
views. Great content is only great if it's viewed.


Pay Attention to Your Highest
ReferralsEven if they do not win the giveaway,
notice the customer who had a high amount of successful
referrals. Let them know you see them and that they are important
to your brand!


Make Your Giveaway UniqueHaugen Racing
gave away a drift simulator. Matt credits a lot of success from
the uniqueness of this opportunity. Listen to how he plans to
level up when he reaches 200k followers.


Make Winning Accessible


Consider making your contest actions weighted toward referrals.
Matt chose to make this campaign referral forward as opposed to
purchasing weighted, more followers had the opportunity to win.
This caused more brand sharing across other followers' accounts
and a more successful growth campaign.