How to Choose the Best Giveaway Prizes for Your Goals and Budget

It doesn't have to be
expensive.


You can give away anything that you think your ideal audience
will like, regardless of the cost. Often samples of your product,
experiences, or simply being the first to get something is enough
to capture an audience. This also means themed simple items such
as fireworks on the Fourth of July or a limited edition of your
product to bring the audience back to you.



Give a complete gift or
experience.


It is often best to offer a complete experience for your grand
prize instead of a discount or an item that requires add-ons. For
example, a boutique offering a gift card for the standard price
of a complete outfit or VIP tickets to a festival that includes
any add-on fees there may be.



Create a Budget


Stick to your budget. You can get creative with packages and
prizes being items or services that don't cost you much as long
as they are things your audience would be interested in. For
example, if you want to stay low-budget for your bakery's grand
opening- offer a free cookie package for leads that are a fan of
your product.



Have a friend win too.


Encouraging referrals can look like offering "if you win, they
also win" items and experiences. This can be a couple's
Valentine's Day-themed dinner package, a day at the spa for the
winner and their friend, or even work for a service like lawn
care- one wins a freshly mowed lawn- they both do.



Exclusivity


When it comes to a waitlist for a new product launch, exclusivity
can even be a prize in itself. Offering the top of your list to
be the first to receive your product or a limited edition item
can be enough to drive a competitive crowd. You can also offer a
one-of-a-kind product style for your winner for extra bragging
rights.