Shoelace: Using customer journey retargeting to improve your conversion rates.

Shoelace has written the book on customer
journey retargeting (seriously, they have a 54-page slide deck).
They've also written the code to make customer journey
retargeting easier and more effective than ever for ecommerce
brands.  


In this episode, we sit down with Reza Khadjavi, co-founder and
CEO of Shoelace, to discuss how they look at a customer journey
and how to effectively retarget your customers based on their
buyer's journey. Reza shares what cues to look for in the
journey, and how you can personalize the messaging to take the
customer one step closer to purchase. 


Learn how some of the fastest growing direct-to-consumer brands
are leveraging the Shoelace platform to supercharge their
retargeting efforts.  


Learn more at http://www.shoelace.com  


Follow Shoelace on Instagram at @shoelace


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