Elizabeth Hague: Salesloft Rebrand & Protecting Revenue With Branding
49 Minuten
Beschreibung
vor 1 Jahr
Elizabeth Hague has a star-studded resume in branding, starting
with her early role at Vanity Fair helping build their brands.
She went on to own her own consulting agency and ultimately
landed at Salesloft, overseeing the rebrand of the tech company
and paving the way to a $2.3B valuation.
After that, she was recruited to Very, a tech company services
enterprise-level accounts globally. Here she was tasked with a
similar challenge of rebranding the company in a way the both
stood out from the competition and was attractive to
enterprise-level accounts.
Elizabeth shares her knowledge and expertise on how to build a
brand that protects revenue and creates enterprise value, not
debt.
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